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| Photo Credit: Darren Rovell |
Sports business reporter, Twitter autocrat and the guy who didn't know that Vince McMahon losing his job to Triple H wasn't real Darren Rovell broke news today that John Cena will be appearing on 3 million boxes of Fruity Pebbles cereal starting next week. It's part of a promotion where a lucky fan will be in the running to meet Cena, win some of his gear and get tickets to a WWE event.
Of course, this all stems from The Rock bashing Cena's wardrobe as a never-ending stream of Fruity Pebbles. I have to say, it's impressive that Cena, WWE and Post are all taking what was a borderline homophobic slur used to denigrate the WWE's flagship wrestler and turning it into good business. Cena seems very good natured with that sort of thing, first with the "Cena sucks" tees and now this. Obviously, Cena is probably making money of the shirts anyway, but hey, some people wouldn't even let themselves be made fun of even for money.
