Wednesday, February 8, 2012

Only 25,000 Homes Have Neilsen Boxes

Via Warming Glow

Hey, all that hand-wringing that is done about RAW ratings week in and week out? Yeah, it turns out the sample size represents 0.002% of all American households. There are 25,000 households with Nielsen boxes out of 115 MILLION total TV-houses in America. That's insane. The extrapolation of ratings numbers to get the number of households that watch a given program turns out to be equivalent to a leap of faith.

I hope people remember this little tidbit when freaking out over a 0.1 drop in the ratings. In fact, I have to wonder if this means ratings have always been a broken measurement of success in pro wrestling. Regardless, of whether they were ever or not, it's still funny as all hell to see the n00bs freak out about a swing of 25-50 houses per week on RAW.