|Ziggler will continue mugging for the camera in WWE for a couple more years at least|
Photo Credit: WWE.com
Of course, the focus will now shift to whether WWE will now push Ziggler to the main event on a permanent basis. It would be nice to see him get a chance to run the ball in a feud that doesn't involve him talking about "stealing the show" or scoring various women on the roster on the rebound. However, his role may just be acting as a permanent rock for the midcard, much in the same way Curt Hennig was in the late '80s and '90s after his house show run with Hulk Hogan flopped at the box office. A lot of critics, myself included, have bemoaned the lack of midcard in WWE, but the problem is that the biggest problem with the company's treatment of that level is that it's exceedingly transient. The wrestlers who have any modicum of talent are shunted too quickly to the main event, and the ones who remain there are, well, R-Truth.
Ziggler as a gatekeeper for the main event would not be the worst role in the world. He can work a variety of styles. He has weight and history behind his character that with a little bit of refurbishment can really make beating him mean something again. He's also super-over. The best thing about the salad days of the Monday Night Wars wasn't the TV-14 rating or the choice to flip between channels, but it was the crowd noise. Even midcard acts that got over blew the roof off the arena. The nature of fans may have changed, but with a little terraforming and work, WWE can build a card structure that gets people involved not only in the main eventers and the indie darlings.
Ziggler can be the cornerstone for that renaissance, and his contract will be worth every penny to him and to WWE. Not every wrestler needs to contend for the WWE World Heavyweight Championship to be relevant, and I think that fact has been lost on Vince McMahon over the years. Besides, the real currency isn't about titles or wins, but about stories. Every wrestling show should have stories up and down the card, and if Ziggler gets to work long matches and get good stories, does it matter whether his opponent is John Cena or someone lower on the card structure.